16 April 2011

Milk & Whitespace

An ad we did at PubliGestion for NB magazine. One of the first ads in Haiti to have this much whitespace.

Designer lands in Haiti like little David in front of a design Frankenstein goliath of clashing colors, shouting fonts and busy background. But David meets him, mouse in hand, Mac Book Pro on the other. He triumphs! Yey! 
It’s a real challenge to spar with the common design sense in Haiti, where less is not more and where whitespace is a waste. But if you ask me, it’s also the reason why a brand should be  celebrated for coming up with an ad that is clean and with plenty of whitespace. 
We never thought that such a clean predominantly white layout could ever see the light of production, but we were wrong. Client approved the design! So let’s celebrate the Viva ad for it’s clean layout and generous whitespace—a rarity in Haiti. Yey! 


Copyright © Whitespacelover a.k.a. poNg li 2011 All Rights Reserved, unless stated otherwise. You may copy and/or use the content of this blog only if you acknowledge this blog and other party as the source of the material.

Super Designers

One of those nice magazine ads created in PubliGestion S.A.

Like Flash imbued with super speed, you go down to the brasserie, whip your camera out, zoom pass from one tank to the other, click, click, hop back to the car, jump into Photoshop, edit, edit, layout, design… the next morning client and colleagues come wowed by your superhero feat!  
One of the joys of working as a graphic designer in Haiti is it pushes you to your limits and forces you to go out of your comfort zone. With tight deadlines (very tight) and with the least amount of resources you find yourself creating a design that would’ve taken twice the time and thrice the resources in other countries. 
This Brana ad was created like that. The result is a pleasing design. Of course, the first paragraph is an exaggeration of speed but I imagine (actually, it feels like it) that’s how we work as graphic designers in Haiti. Haha! 


Copyright © Whitespacelover a.k.a. poNg li 2011 All Rights Reserved, unless stated otherwise. You may copy and/or use the content of this blog only if you acknowledge this blog and other party as the source of the material.

10 April 2011

Illustration: Snake & Non-representational Design


We missed last week, no activity, no visitors. Though, for the coming days and weeks, expect some serious activity from this blog—illustrations, designs and some demonstration of Photoshop-ing skills. 
So, let me make it up to you on a Sunday with an illustration in India ink done a few years back when we’re all studying in art school. The two illustrations on the right is an exercise on non-representational design. To the left, a snake. 


Copyright © Whitespacelover a.k.a. poNg li 2011 All Rights Reserved, unless stated otherwise. You may copy and/or use the content of this blog only if you acknowledge this blog and other party as the source of the material.

In Haiti & PubliGestion


Living in Haiti for the past few years have been pleasurable, fun and challenging. Work at PubliGestion, the leading ad agency in the country, has made my stay here fruitful and rich with wonderful experiences—by working with local clients and products you get a unique understanding of the country and the people.
Read more about Haiti in PubliGestion’s blog where I also co-write. There is more to this country than what you see in the news. Check out these entries that would open your eyes to the real Haiti: 



Copyright © Whitespacelover a.k.a. poNg li 2011 All Rights Reserved, unless stated otherwise. You may copy and/or use the content of this blog only if you acknowledge this blog and other party as the source of the material.