Book Design: Nazareno

Stumbled upon this book design in my archives from our publication office back at The University of the Philippines Diliman Information Office. It was a project on the 400 years of devotion to The Black Nazarene in the Philippines. It was a nice project. Unfortunately, I moved to a new career in an advertising agency as an art director before the project saw its completion.
 

Book jacket. The book was an unfinished project with Prof. Rubén D.F. Defeo of The Univeristy of the Philippines, Diliman... wonder what happened to it? Cover photo is an original photo from my colleague in UPDIO, Leonardo Reyes.

Sample spread of the book. Look at all the lorem ipsum! The photos here was taken from Google for demonstration purposes.

It is funny to see this now. At the time, I was struggling to disprove god’s existence never knowing that what I was actually struggling against was not god but the form of established religion that has lost its spiritual essence. Little did I know that eventually this will lead me to discover the path to what Ekhart Tole and other contemporary spiritual teachers call “The True Religion.”

Copyright © Whitespacelover a.k.a. poNg Lizardo & The University of the Philippines Diliman Information Office (UPDIO), All Rights Reserved. Pictures from Google are for demo purposes only. This project is an unfinished project with Prof. Rubén D.F. Defeo of UPDIO.

Illustration: Cohones69 Mafia

Cohones69 Mafia. Those were the days... when everything seemed simple.

Some illustration a year back. This is perhaps how an Asian style mafia/gang would look, without the letters on the shoulders though. 

And yeah, if you miss simple days... way way way back then, I endear you to leave a comment below. 

Copyright © Whitespacelover a.k.a. poNg li 2011 All Rights Reserved, unless stated otherwise. You may copy and/or use the content of this blog only if you acknowledge this blog and other party as the source of the material.

Packaging Design: Belly Deli

Belly Deli rice meal is project with Creative Juice /Manila 5 years ago, but I never saw its completion.

Adobo is a traditional Filipino dish of pork marinated and cooked with vinegar, soy sauce, bay leaves and pepper corns.

Tinapa is smoked milk fish  typically sold by street vendors in the Philippines.

Bagoong is a Filipino shrimp paste, sometimes made with crushed chili. Can be found in a salty-sweet or salty-hot variant.

Here are 5 reasons why we love working on Belly Deli’s packaging designs and why we would love to do more packaging designs in the future. 

1. Packaging design incorporates all design and marketing aspects—logo, look, feel, legal requirements, shelf visibility etc. 
2. Packaging design is the root of upcoming materials, such as posters, brochures, flyers and TVCs. Like a logo, a packaging is present everywhere. Personally, I think it is the less corporate version of a logo. 
3. You need to think in terms of 3D when you make a packaging. There is front, back (in other cases side and bottom.) the material it’s made from, the thing that it will contain etc. It's a refreshing break from the 2D world. 
4. When you’ve finally produced a packaging and see it come to life, it feels like you’re seeing/holding the Holy Grail. 
5. Hands down, it’s fun to do packaging! You can play with it more.

Copyright © Whitespacelover a.k.a. poNg li 2011 All Rights Reserved, unless stated otherwise. You may copy and/or use the content of this blog only if you acknowledge this blog and other party as the source of the material. Belly Deli was a project with Creative Juice /Manila that never saw completion, and is displayed here for portfolio purposes.