One of the wonderful things you could do, is to exercise. It’s uncommon to many creatives to actually hit the gym, eat right and sleep right. It is as if a designing job comes with certain habits that naturally lead to a less healthy living. That’s why it's nice to work on the design and copywriting of a fitness centre. It somewhat awakens your gym mindset. When you need to bring the best out of a brand/client, it also brings out the best in you.  |
| Ultimate Fitness logo, was actually conceived thanks to a colleague's belt shape. The U in the logo is actually her, demonstrating a yoga position in our office at PubliGestion. It's surprising where inspiration comes. |
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| Ultimate brochure, SideA. Everything we do, we take it to the Ultimate. |
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| Ultimate brochure, Side B. Everything we do, we take it to the Ultimate. |
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